Last Updated: February 14, 2026
Effective Date: February 14, 2026
DataVision Analytics ("we", "us", "our") is committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website or use our services. We operate in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, the General Data Protection Regulation (GDPR) for users in the European Economic Area and United Kingdom, and other applicable privacy regulations.
By accessing or using our website, submitting contact forms, or engaging with our analytics and consulting services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.
We use cookies and similar tracking technologies to enhance your browsing experience, analyze website performance, and deliver personalized content. Cookies are divided into three mandatory categories as described below:
Purpose: Essential cookies are necessary for core site functionality, security, session management, and preference storage. Without these cookies, certain features of our website cannot operate properly.
Examples: session_id, csrf_token, cookie_consent_status
Consent Required: No — these cookies are activated automatically as they are strictly necessary for the website to function.
Retention Period: Session duration or up to 12 months for preference storage.
Purpose: Analytics cookies help us measure traffic patterns, user behavior, and site performance. This data allows us to improve the user experience and optimize our content and services.
Tools Used: Google Analytics 4
Examples: _ga, _ga_XXXXXXX, _gid, _gat
Consent Required: Yes — analytics cookies are activated only after you explicitly accept them through our cookie consent banner.
Retention Period: Up to 14 months from the date of last activity.
Purpose: Marketing cookies enable us to deliver personalized advertisements, perform remarketing campaigns, and track the effectiveness of our advertising efforts across multiple platforms.
Consent Required: Yes — marketing cookies are activated only after you explicitly accept them through our cookie consent banner.
Retention Period: Up to 540 days, which is the default retention period for Google Ads conversion tracking.
Marketing and advertising cookies involve sharing data with third-party platforms to deliver targeted advertisements. Below are detailed disclosures regarding how marketing cookies are used on this website:
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. These cookies allow advertisers to recognize your device and show relevant ads as you browse different websites.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partners use cookies, pixels, and other tracking technologies to collect data about your browsing behavior.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Remarketing allows us to stay connected with potential clients and remind them of our services.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. This means that users who have interacted with our website may see our ads while watching videos, checking email, or browsing other sites within Google's network.
We use the following tracking technologies on this website:
We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta for performance measurement and optimization purposes.
Advertising and analytics technologies currently active on this site include:
You may opt out of personalized advertising at any time through the following resources:
Opting out does not remove ads entirely — you will continue to see non-personalized advertisements. However, these ads will not be tailored based on your browsing behavior or interests.
You can manage your cookie preferences at any time by clicking the "Manage cookie preferences" link located in the footer of our website. This will open a panel where you can accept or reject each category of cookies independently. Essential cookies will always remain active as they are necessary for the website to function.
When you first visit our website, a cookie consent banner will appear offering you three options:
The banner does not block access to the website content and can be dismissed at any time. If you choose to reject non-essential cookies, only essential cookies will be active. Your choice is stored in your browser's local storage for 12 months.
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid. After withdrawing consent, analytics and marketing cookies will be deactivated, though you may continue to receive non-personalized advertisements.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
Google LLC: We share cookie identifiers, conversion events, anonymized behavioral data, and remarketing lists with Google for advertising purposes. Google processes this data in accordance with its own Privacy Policy, which can be reviewed at https://policies.google.com/privacy.
Meta Platforms, Inc.: We share pixel events, conversion data, and custom audiences with Meta for advertising on Facebook and Instagram. Meta processes this data in accordance with its Data Policy, available at https://www.facebook.com/privacy/policy.
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly to understand how these companies handle personal information.
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, company name, and the content of your message or inquiry.
Legal Basis: We process this data based on your consent (GDPR Article 6.1.a) and, where a service relationship exists or is being established, on the performance of a contract (GDPR Article 6.1.b).
Retention Period: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or necessary for ongoing client relationships.
Data Subject Rights: You may request deletion of your data at any time by contacting us at the email address provided in this policy. We will honor your request unless we have a legitimate legal basis for retaining the data.
A link to this Privacy Policy appears adjacent to every submission button on our website. Submitting a form constitutes acknowledgment and acceptance of this policy.
This website uses the following Google services to deliver analytics and advertising functionality:
Google Analytics 4 collects anonymized usage data, device information, and behavioral signals to help us understand how visitors interact with our website. IP anonymization is enabled to protect user privacy. Data retention is set to 14 months from the date of last activity. Users may opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
Google Ads conversion tracking records when a user completes a defined action (such as form submission, phone call, or purchase) after clicking one of our advertisements. This data is used solely for measuring ad campaign performance and optimizing our advertising budget allocation. Conversion data is not used for any other purpose.
Google Remarketing allows us to show ads to previous visitors across Google's network, including the Google Display Network, YouTube, Gmail, and partner websites. Remarketing lists are not created from sensitive data categories such as health information, financial status, religion, or sexual orientation. All remarketing activities comply with Google's advertising policies.
Google Tag Manager deploys tracking tags on our behalf. No personal data is collected by Google Tag Manager itself; it acts as a container for the tags listed above, such as Google Analytics and Google Ads conversion tracking.
Google's advertising products are governed by Google's Advertising Policies and Technologies, available at https://policies.google.com/technologies/ads.
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel may record the following information:
We do not use the Meta Pixel to collect sensitive personal data, nor do we target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy at https://www.facebook.com/privacy/policy for detailed information about how Meta handles personal data.
To manage your ad preferences on Meta platforms, visit https://www.facebook.com/adpreferences/.
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services without proper licensing, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].
If you are located in the EEA or UK, you have the following rights under the GDPR:
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
We collect the following categories of personal and non-personal data through our website and services:
We process personal data based on the following legal grounds:
We retain different categories of data for the following periods:
After the retention period expires, data is securely deleted or anonymized.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes to this policy, we will notify users via a prominent banner on our homepage at least 14 days before the changes take effect.
The "Last Updated" date at the top of this page indicates when the most recent revisions were made. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
DataVision Analytics
350 Bay Street, Suite 1200
Toronto, ON M5H 2S6
Canada
Email: [email protected]
Phone: +1 (416) 555-0198
We will respond to all inquiries within 30 days.